AI-driven memory crunch jolts India’s smartphone market
India's smartphone slowdown highlights how the AI boom is reshaping consumer electronics, from pricing and demand to corporate strategy.
AI Summary
AI-driven demand for high-bandwidth memory chips has led manufacturers to shift production away from standard memory, raising costs for smartphones. India's smartphone shipments fell 10% year-over-year in Q2 2024 as higher memory prices pushed up handset prices, hitting the sub-$210 segment hardest. Consumers are expected to delay upgrades rather than abandon smartphones, making India a key indicator of the AI supply chain's impact on price-sensitive markets.