Google’s Gemini has a branding problem, and so does the rest of AI

Google's Gemini app undermines its own promise of simplicity by cluttering the experience with separate branded features like Spark and Daily Brief, forcing users to learn its product architecture. Daily Brief is criticized as creepy and unhelpful, resurfacing irrelevant past searches, while Spark, though useful, is unnecessarily packaged as a standalone brand. The article argues that consumer AI apps should avoid this kind of confusing feature fragmentation.