Bumble teases a swipe-free future as it doubles down on IRL meetups

Bumble is moving beyond swiping and focusing on real-world social experiences, with its new app Plans showing early success in connecting users for low-pressure group meetups. CEO Whitney Wolfe Herd stated that the swipe era is ending and that group socializing is key for Gen Z, who prefer meeting in person before dating. The company plans to lean further into real-life experiences, following a similar shift seen at Tinder.