Why Cognition bought Poke: AI personality is becoming a competitive advantage
AI coding startup Cognition has acquired Poke, the AI assistant you text like a friend, in a deal valuing the startup in the low nine figures. The acquisition brings Poke’s conversational style and interaction model to Cognition’s coding agent Devin, reflecting a growing belief that how AI assistants interact with users is as important as the models powering them.
AI Summary
Cognition acquired Poke, the AI assistant with a friendly, conversational style, for a low nine-figure sum. The deal aims to bring Poke's personality and interaction model to Cognition's coding agent Devin, reflecting a growing belief that how AI assistants engage users is becoming a key competitive advantage.