Friend, the lonely AI wearable, returns with a new voice and a much bigger price tag

Friend, the AI wearable designed to combat loneliness, has been updated with a voice feature and a new price of $249, up from $99. The founder describes the device as a kind of confidant or god, not an assistant or lover, though its practical purpose beyond chit-chat remains unclear. The company has a history of bold marketing, including a viral subway ad campaign.